Update: 8 ways to optimise your product pages and persuade customers to buy

Creating an appealing online shopping experience involves optimising your product pages. It's not only about having the right products but also about presenting them effectively to potential customers. In this blog post, you'll learn about eight effective ways to enhance your product pages and captivate customers. We'll explore the use of AI, AR, plant data, and other crucial optimisation techniques.
 

Using AI for personalisation

With the vast amount of online data, AI provides a valuable tool for personalisation. By using AI algorithms, you tailor product pages to individual customers' preferences and behaviour. This lets you make personalised recommendations, display relevant products and improve the user experience. AI helps you engage customers deeper, providing them with a customised and unique shopping experience.

Are you a user of our platform? Now you can easily create great product texts for your website, with just one click! Through our AI integration on our platform, you can easily have texts generated for your website and webshop. Log in to our platform to try it out.
 

Augmented Reality (AR) for product visualisation

One of the most exciting developments in e-commerce is the integration of AR technology on product pages. With AR, customers experience products virtually before making a purchase. Think of putting garden furniture or a barbecue in their own garden. AR allows customers to understand better what a product looks like in real life and helps them make purchasing decisions. 

How does AR work? We add an AR function to the product page, which displays a QR code. Using the camera function on the smartphone or tablet, the customer scans the QR code and sees a 3D model of the product in full size. Now your potential buyer knows whether the lounge set will fit on their terrace. Not only does this increase conversion, but it also reduces the number of returns.

66% of online consumers, including your potential customer, say they are interested in using AR while shopping. Our Augmented Reality Shopping tool makes this possible with 3D models of more than 500 products, including garden furniture, barbecues, artificial Christmas trees and indoor plants. 

Want to experience the AR Shopping tool for yourself? Open this link and scan the QR code and find out how the above chair looks in your living room or garden.

More information on how to implement AR in your webshop? Please reach out to Patrick or Melissa.
 

Plant data for detailed information

If you have a webshop selling garden or plant-related products, using plant data is essential to provide customers with detailed and relevant information. With our plant data, you can access information on 70,000 plants, with photos, characteristics and descriptions that you can easily add to your webshop. This way, you can quickly and easily get started and provide your webshop with the correct information. Our plant data includes information about the following: 

• Flowering period,
• Colour, 
• Latin name, 
• Plant type,
• And more. 

By providing this data, you give customers the information they need to make informed buying decisions. It also gives them confidence in the care and maintenance of the plants they are considering buying.
 

Optimise images and videos

Unlike customers in the physical shop, your online customers cannot touch, hold, try out or see the product from all angles. It is therefore essential to show enough images of the product so that visitors can get a good idea of the product and assess whether it fits their expectations. 

Visual elements play a crucial role in convincing customers on your product pages. 

• Ensure the images and videos are of high quality (as a guideline, we recommend images of approximately 1200px wide and no larger than 500 kb). 
• Show the product from different angles and perspectives (e.g. 360°) 
• Preferably use the same shape, background and lighting for all product photos to create unity
• Use a zoom function to highlight details
• Allow seeing products in action (e.g. a robotic lawn mower)
• Add a mood picture of the product

By giving customers a clear and detailed picture of the product, you increase their chances of purchasing.
 

Reviews and the power of social proof

Customer reviews and social proof power significantly impact consumer buying behaviour. Integrating customer reviews and testimonials on your product pages increases potential customers' trust and strengthens your webshop's credibility. Ensure customers can quickly leave reviews and display these reviews prominently on product pages. This gives new customers the confidence they need to make a purchase.

Want to know more about why reviews are important? Read our blog about the benefits of online reviews. 
 

Clear and catchy product description

Write a catchy and informative product description highlighting the product's main features, benefits and uses. 

In the short description, put product information that customers should not miss, for example, the pot size, colour or application. 

In the product description, give a more detailed explanation of the product and name as many specifications as possible. Include important details such as dimensions, materials, colours, weight, care instructions, etc. 

• At least two intermediate headings (H2)
• At least 350 words
• At least two links to other pages on your website/webshop
• A bulleted list
• Important keywords in bold

Make sure customers have all the information they need to make an informed decision.
 

Clear and visible pricing

Place the product's price prominently on the page and any discounts or offers. Do you have

a summer clearance sale? Create an action appearance and apply it to all sale products.

This way, customers will immediately see if a product is on sale and are more likely to make a purchase. Make sure everything is clear about the price and make it easy for customers to see what to expect. For example, don't mention a target price if your price differs. This only creates confusion.

Call-to-action (CTA) button

Place a clear and eye-catching CTA button, such as "Add to cart" or "Buy now". The CTA should be prominent and encourage customers to take action. With one simple click, the customer adds the product to the cart. 

By applying these optimisation tips, you will improve the conversion rate of your product pages, increase customer satisfaction and optimise the overall shopping experience for your customers.

Want to know more about product page optimisation? Contact Patrick or Melissa at +31 20 700 8250. They will be happy to help.

Would you instead come by for a cup of coffee? We like that too. Call us to make an appointment, and we will make sure the coffee is ready!